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Category: Law Firm Marketing

Take time to look at our articles regarding law firm marketing from our in house staff writers and content syndicated from around the marketing world.

These articles serve to assist law office managers, Directors of Operation, and small firm owners in bringing fresh and new ideas to their current marketing efforts.

To learn more about how Inside Executive 24/7 can assist you and your firm with law firm marketing, feel free to contact us today.

law firm seo

4 Benefits of Law Firm SEO

Reading Time: 4 minutesLaw Firm SEO According to a Google survey, over 20% of lawyer’s prospective clients use search engines to look for lawyers. This means that if your law firm doesn’t have an online presence, then there are high chances that you will get few clients.   In the US alone thereRead More

Adwords Extensions

How Law Firms Can Use AdWords Extensions

Reading Time: 4 minutesUsing AdWords Extensions When I run competitive analysis on law firm ads, I run across many law firms that are not properly utilizing the real estate they have available to them with AdWords Extensions. My guess is that they write the initial ad, see that there are word count limitsRead More

marketing consistency for law firms

3 Tools to Improve Your Marketing Consistency

Reading Time: 3 minutesMarketing Consistency for Law Firms There are special rules and restriction that govern the marketing strategies and campaigns used for attorneys. Your marketing strategies must be consistent, strong, to the point, and follow all legal marketing guidelines set forth by your state.   Obviously, the services of an attorney cannotRead More

Law Firm Pay Per Click

5 Ideas to Make Law Firm Pay Per Click Work

Reading Time: 2 minutesLaw Firm Pay Per Click As a lawyer, it is important to continually market your law firm services to prospective clients both online and offline. Most professionals recommend that you use the Search Engine Optimization (SEO) to market your law firm online. However, it’s worth noting that standing out inRead More

5 Quick Tips to Keep Your Law Firm Top of Mind

Reading Time: 2 minutesKeep Your Law Firm Top of Mind When an incident arises that you can solve, you want your law firm to be the first firm your client thinks about. You want to be the leader in your niche, the go-to-lawyer, a trusted name in the legal field. In other words,Read More

How are You Tracking Your Radio Advertising?

Reading Time: 3 minutesRadio Advertising for Attorneys Integration of your traditional and digital marketing efforts are going to allow your law firm to cast a wider net from which to attract potential clients. Do not overlook silver spenders who are mostly digital immigrants accustomed to traditional marketing.   Remember, we are now inRead More

3 Tips to Build Your Online Reputation

Reading Time: 4 minutesOnline Reputation Online reputation and your potential clients’ perception of your firm go hand-in-hand. I can remember one client in particular that had a website well over 15 years old. The site looked old. It looked low-end. I am not a fan of having a pretty website for show, butRead More

Attorney Marketing: No One WANTS to Talk to You…They NEED to Talk to You!

Reading Time: 4 minutesChallenges of Attorney Marketing No One WANTS to talk to you. If you are an attorney, you should know exactly what I mean by that statement. The services and guidance you provide on a daily basis are not the same as going to a flower shop or getting a cellRead More

How to Start Your Social Media Marketing Strategy

Reading Time: 5 minutesAlign Your Social Media Marketing Strategy In regards to social media marketing strategy, it’s vital to be distinctive and interesting. Bear in mind that social media is simply a single advertising option among many that are essential to create a thriving advertising and marketing effort that produces consistent outcomes. WhileRead More

Law Firm Marketing and Content Distribution Strategy

Reading Time: 5 minutesHaving a Content Distribution Strategy in Place If you have a goal of developing a law firm at a local, national, or international level, content marketing and social media distribution must be an integral part of your overall content distribution strategy for business growth and sustainability. At some point, allRead More