Category: PPC for Lawyers
Our PPC for Lawyers section will focus on new ideas in the area of law firm ppc. The articles shared are a combination of articles written in house by our staff as well as articles syndicated from across the web.
Although our law clients have specific needs, the overall principles and strategies are no different between industry.
We hope sharing these articles brings your law firm more clarity and focus on your ppc endeavors.
Do you have Control of Your Law Firm PPC Campaign?
Reading Time: 4 minutesControl over your Law Firm PPC Campaign Paid advertising for law firms can be tricky. The marketing industry knows that your keywords are some of the most expensive to purchase regardless of geography. This is one of the main reasons that I suggest law firms control their own AdWordsRead More
Running PPC for Law Firms
Reading Time: 5 minutesPPC for Law Firms It’s no secret that PPC for law firms is costly. The cost for running a successful campaign is not something that can be taken lightly by your leadership team. Over the years, I have seen the mismanagement of PPC campaigns in numerous industries, but the legalRead More
SMART Goals: Marketing for Law Firms
Reading Time: 6 minutesSMART Goals for Legal Marketing There is a common trap in marketing with law firms. The trap is the assumption that everyone is on board and our goals are simple in what we are looking to accomplish. We want to generate leads. Right? Well yes and no. WeRead More
Small Law Firm Marketing Ideas
Reading Time: 3 minutesSmall Law Firm Marketing Tips Marketing for a small law firm can be a challenge. Marketing gets you noticed in your market but it’s a lot different from the types of marketing you would do with products or services. There are special rules and restriction that govern the marketing strategiesRead More
4 Law Firm Marketing Plan Tips
Reading Time: 4 minutesLaw Firm Marketing Plan Tips The following is an excerpt from the book: Lawyers Guide to Marketing: How to Create a Profitable Marketing Strategy for Your Law Firm. In this section of the book, we are discussing Closed-Loop Analytics and its importance in your overall law firm marketing plan.Read More
How Law Firms Can Use AdWords Extensions
Reading Time: 4 minutesUsing AdWords Extensions When I run competitive analysis on law firm ads, I run across many law firms that are not properly utilizing the real estate they have available to them with AdWords Extensions. My guess is that they write the initial ad, see that there are word count limitsRead More
5 Ideas to Make Law Firm Pay Per Click Work
Reading Time: 2 minutesLaw Firm Pay Per Click As a lawyer, it is important to continually market your law firm services to prospective clients both online and offline. Most professionals recommend that you use the Search Engine Optimization (SEO) to market your law firm online. However, it’s worth noting that standing out inRead More
Bring Some Organization to Your PPC Account Audits
Reading Time: 1 minuteSo, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But how do we get to the point where we haveRead More