inside executive 24/7uber estimateinside executive 24/7

Category: PPC for Lawyers

Our PPC for Lawyers section will focus on new ideas in the area of law firm ppc. The articles shared are a combination of articles written in house by our staff as well as articles syndicated from across the web.

Although our law clients have specific needs, the overall principles and strategies are no different between industry.

We hope sharing these articles brings your law firm more clarity and focus on your ppc endeavors.

To learn more about how Inside Executive 24/7 can assist you and your firm with ppc for lawyers, feel free to contact us today.

 
Law Firm PPC Campaign

Do you have Control of Your Law Firm PPC Campaign?

Reading Time: 4 minutesControl over your Law Firm PPC Campaign Paid advertising for law firms can be tricky.   The marketing industry knows that your keywords are some of the most expensive to purchase regardless of geography. This is one of the main reasons that I suggest law firms control their own AdWordsRead More

Running PPC for Law Firms

Reading Time: 5 minutesPPC for Law Firms It’s no secret that PPC for law firms is costly. The cost for running a successful campaign is not something that can be taken lightly by your leadership team. Over the years, I have seen the mismanagement of PPC campaigns in numerous industries, but the legalRead More

small law firms marketing strategy data

Where Should a Small Law Firms Marketing Strategy Start?

Reading Time: 5 minutesSmall Law Firms Marketing Strategy For small firms, your marketing strategy may not be as involved as it would be for larger law firms, but there are some things you must identify. Here are some things to consider for your law firms marketing strategy.   Pick the right Vertical ThisRead More

smart goals for attorneys

SMART Goals: Marketing for Law Firms

Reading Time: 6 minutesSMART Goals for Legal Marketing There is a common trap in marketing with law firms. The trap is the assumption that everyone is on board and our goals are simple in what we are looking to accomplish. We want to generate leads. Right?   Well yes and no.   WeRead More

small law firm marketing

Small Law Firm Marketing Ideas

Reading Time: 3 minutesSmall Law Firm Marketing Tips Marketing for a small law firm can be a challenge. Marketing gets you noticed in your market but it’s a lot different from the types of marketing you would do with products or services. There are special rules and restriction that govern the marketing strategiesRead More

law firm marketing plan questions and tips

4 Law Firm Marketing Plan Tips

Reading Time: 4 minutesLaw Firm Marketing Plan Tips The following is an excerpt from the book: Lawyers Guide to Marketing: How to Create a Profitable Marketing Strategy for Your Law Firm.   In this section of the book, we are discussing Closed-Loop Analytics and its importance in your overall law firm marketing plan.Read More

Adwords Extensions

How Law Firms Can Use AdWords Extensions

Reading Time: 4 minutesUsing AdWords Extensions When I run competitive analysis on law firm ads, I run across many law firms that are not properly utilizing the real estate they have available to them with AdWords Extensions. My guess is that they write the initial ad, see that there are word count limitsRead More

Law Firm Pay Per Click

5 Ideas to Make Law Firm Pay Per Click Work

Reading Time: 2 minutesLaw Firm Pay Per Click As a lawyer, it is important to continually market your law firm services to prospective clients both online and offline. Most professionals recommend that you use the Search Engine Optimization (SEO) to market your law firm online. However, it’s worth noting that standing out inRead More

Attorney Marketing: No One WANTS to Talk to You…They NEED to Talk to You!

Reading Time: 4 minutesChallenges of Attorney Marketing No One WANTS to talk to you. If you are an attorney, you should know exactly what I mean by that statement. The services and guidance you provide on a daily basis are not the same as going to a flower shop or getting a cellRead More

Bring Some Organization to Your PPC Account Audits

Reading Time: 1 minuteSo, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But how do we get to the point where we haveRead More