Do you have Control of Your Law Firm PPC Campaign?
Reading Time: 4 minutesControl over your Law Firm PPC Campaign Paid advertising for law firms can be tricky. The marketing industry knows that your keywords are some of the most expensive to purchase regardless of geography. This is one of the main reasons that I suggest law firms control their own AdWordsRead More
Running PPC for Law Firms
Reading Time: 5 minutesPPC for Law Firms It’s no secret that PPC for law firms is costly. The cost for running a successful campaign is not something that can be taken lightly by your leadership team. Over the years, I have seen the mismanagement of PPC campaigns in numerous industries, but the legalRead More
How Law Firms Can Use Conversation Analytics
Reading Time: 4 minutesWhat is Conversation Analytics? Conversation Analytics digs deeper into the calls generated from marketing. If used properly, the conversation analytics taken from these calls can help improve your law firms marketing focus by providing long-tail keywords that your potential clients are actually looking for. Here is where having aRead More
SMART Goals: Marketing for Law Firms
Reading Time: 6 minutesSMART Goals for Legal Marketing There is a common trap in marketing with law firms. The trap is the assumption that everyone is on board and our goals are simple in what we are looking to accomplish. We want to generate leads. Right? Well yes and no. WeRead More
Is Your Law Firm Marketing Data All Vanity?
Reading Time: 3 minutesUnderstanding the Right Law Firm Marketing Data If I told you that your Organic Reach was 60K per month versus your lead to appointment conversion is 30%; which would you think is more important?I have taken over accounts in the past and the number one thing that I get presentedRead More
How to Get New Clients for a Law Firm
Reading Time: 4 minutesGetting New Clients for a Law Firm Despite the increased importance of the internet, digital marketing and social media, today the way people look for lawyers is not that different to a hundred years ago. A 2015 study in the USA found that people generally still find a lawyer throughRead More
Small Law Firm Marketing Ideas
Reading Time: 3 minutesSmall Law Firm Marketing Tips Marketing for a small law firm can be a challenge. Marketing gets you noticed in your market but it’s a lot different from the types of marketing you would do with products or services. There are special rules and restriction that govern the marketing strategiesRead More